Partner with a zoo or animal sanctuary and turn their venue into a version of Jurassic World as a promotional event before the movie's release. Host a Jurassic World Day at the theater opening weekend, complete with merchandise giveaway, trivia contests and much more. Partner with museums, especially those specializing in dinosaur fossils and history for bounce back deals. Licensing partners include Mattel, Lego, and Funko. Frontier will release a video game around the time of the movie's release called Jurassic World Evolution. Engage fans on social media with trivia questions about the previous film.